I'm a boomer. I was born in 1950 and all my life, my cohort of age-related Americans has been sought after by advertisers, watched by trend hunters, and generally an economic phenomenon merely due to our out-sized representation in the population.
It was one thing when the music I liked was everywhere. It was pretty cool when all the ads aimed at us were for cool cars and hip threads and boss kicks. But now it's all testosterone creams and adult diapers and erectile dysfunction remedies. Enough already!
